Team Industry research Essay Example | Topics and Well Written Essays - 1000 words

Team Industry research - Essay Example The company’s net sales for the third quarter of 2014 increased by 15 percent. The net income for the company for the third quarter 2014 was 404 million dollars. Chipotle Company is a fast food firm that specializes in tacos and burritos. The chipotle is a Mexican Spanish name, which implies dried and smoked fast food. The company mission statement and marketing strategy is based on philosophy of food with integrity, which depicts its efforts in utilizing organic ingredients and serves natural food than other established companies such as Taco Bell. Chipotle Company was established in 199 with the intention to serve quality and good food with an experienced that redefined and exceeded fast food experience (Shambora n.p). It is significant to note that the company source locally produced organic food. They utilize dairy ingredients raised in absence of synthetic hormones. In order to show its growth and success, the company ended its third quarter in the year 2014 with a whooping net income of more than 57 percent. The net sales of the company increased to nineteen percent during the third quarter, which the company said it was because of sys tem wide menu price hike. Compared to the Chipotle’ strategy, the Taco Bell strategy revolved on maintaining the current customers and ensuring that they are able to obtain the preferred flavors and taste. The strategy did not consider the impact of the dynamic change in customer preference. The change in the taste and preference of the consumer market affected Burger King Profits and sales, which is an indication of the failure of the strategy (Moskin n.p). In fact, the strategy by Chipotle was different and involved the development of products focusing on the entire market, while Taco Bell focused on super fans for long leading to serious challenge and reduction in the market share. In

Breast Cancer Essay Example for Free

Breast Cancer Essay In regard to its origin, dynamics and consequences breast cancer can be considered to be the second leading cause of cancer death among US and European women (Smith-Bindman et al, 2003).   Every year over 200,000 women are diagnosed with breast cancer, and though statistical data remains constant, the issue gets significant psychological and public resonance (Jemal et al, 2004). The overall lifetime risk for American women constitutes 1:8, which essentially means that out of eight females born today, one will receive a breast cancer diagnosis during her lifetime (Ogden, 2004).    Mortality rates are highest among older African American women (American Cancer Society, 2001).   Simultaneously, statistics reveals that diseased woman’s life expectancy decreases by nineteen years. Although medical scientists and practitioners debate on the methods regarding disease treatment and how to diminish the number of breast cancer cases, many public health analysts indicate about an education exigency of young people.   Despite the fact that the younger generations are not aware of the importance of detecting breast cancer early, with the help of teens getting involved and teaching others about breast cancer, more lives will be saved. The educational program developed for young people to prevent, forecast and diminish consequences of breast cancer involves several important aspects.   Primarily, audience should know the essence of the disease, in particular its nature, various risk factors associated with it and methods of its prevention.   Younger generation should be informed about how breast cancer or its first signs could be detected, what constitutes post-diagnosis procedure and treatments of the disease.    However, from the critical point of view, the main objective of such programs is to prevent the appearance of the disease and decrease to the minimum lethal consequences.   This primary concern and emphasis are stipulated with the conditions under which if breast cancer is detected on its early stages, patients have from 78% to 92% survival rate (Ogden, 2004:10). Breast cancer is considered to be a group of undifferentiated cells reproducing under extremely rapid rate in the area of the breast in women.   The earliest changes usually appear in the epithelial cells of the terminal end buds of the breast milk system, where new cancer cells form tumors.   If cancer cell are active, the tumor increases at significant rate and may result in metastasis. Being a complex process in which cells are separated from their initial tumors and supplied trough blood and lymph systems to other organs, metastasis spreads the cancer throughout the body.   According to generally accepted medical practice, if size of a lump does not exceed one centimeter, it is indicated as benign (Hart, 1999), however, in every case adequate medical consultation should be provided. Medical specialists distinguish risk factors for breast cancer that individual can change and those that cannot be affected (Barton, 2005).   Constant risk factors are considered to be being a woman, getting older, having a family history as well as previous breast cancer history, having radiation therapy to the chest area, being Caucasian, getting periods young, usually before 12 years old, having late menopause, never having children and having genetic mutation that increases individual’s risk. There were several studies conducted regarding genetic mutation for breast cancer, and it was disclosed that 3%-10% of breast cancers are related to changes in either gene BRCA1 or the gene BRCA2 (Ogden, 2004).   Simultaneously, younger audience should be taught that along with so called uncontrolled risk factors, there are several factors that can be affected by individual’s behavior. Thus, taking hormone replacement therapy, birth control pills, not breastfeeding, moderate and heavy alcohol drinking, being overweight and not exercising can actually being qualified as risk factors for breast cancer, though not as much important as gender, age and family history (Barton, 2005:28). However, factors mentioned above can be controlled by every woman in order to reduce chances of developing a breast malignancy.   From the practical point of view, cancer risk factors are based on probabilities, therefore proper screening and early detection remain to be the most adequate methods in reducing the mortality associated with breast cancer.   Ã‚  Ã‚  Ã‚   During the education process, the main thing that should be emphasized is that the effectiveness of treatment is directly related to the stage on which a breast cancer is detected (Barton, 2005; Ogden, 2004).   The common medical practice indicates that regular mammography screening allows decreasing the mortality of breast cancer by 30% (Hart, 1999:144), which means that every woman should get a yearly mammogram starting from age 40 or even earlier.   Ã‚  Ã‚  Ã‚   During the mammography screening, the x-ray picture sometimes detects various substances in the breast, essence, character and nature of which is not recognizable and thus, it may provoke unnecessary worrying of both patient and health professional (Barton , 2005).   Young woman are recommended to have a compulsory clinical breast exam done by a health professional.   In addition, during clinical breast exam everywoman has an opportunity to learn how to conduct self-examination for lumps and shape of the breast. One should not underestimate the value of clinical breast exams or self-examination because 15% of tumors are felt but cannot be detected by regular mammographic screening (Fletcher et al, 2003:1674).   Although a lump in the breast is the most common way women discover a breast cancer, younger women should understand that any changes in a breast require further medical consultation and investigation.   Among the clinical tests that are conducted in modern oncological clinics, some women are a chance to know if they have a chance of getting the disease by simply tracing back cases of breast cancer throughout   the history of relatives. Contemporary oncologists consider the following signs to be those that require immediate attention from health specialist: Thickening or density in the breast or underarm; Ulcerated or inverted nipple; Puckered or dimple skin; Redness or swelling of the breast; A lump near the breast, including the underarm, collarbone and neck (Ogden, 2004:20-22). If these abnormalities have been detected, and it should be specifically emphasized during the education program, individual should get immediate consultation (physical exam) from a health professional, get a mammogram and possibly an ultrasound, and visit a breast surgeon for examination if needed.   Contemporary medicine possesses various treatment techniques for breast cancer, in particular, radiotherapy, toxic chemotherapy combinations, hormonal treatments and prophylactic mastectomies are used to treat early lesions. 20-year follow-up data from the NSABP B-06 trial (Mirshahidi, 2004:25) have confirmed that radiation therapy clearly decreases the rate of locoregional recurrence in patients who undergo lumpectomy. Usually, radiation treatment is given after, rather than before, chemotherapy (Mirshahidi, 2005:24). Newer radiation techniques include partial breast irradiation, partial breast irradiation and brachytherapy, and interstitial brachytherapy. These techniques are under investigation and, at this point, may be used in the context of a clinical trial (Giap, 2004). Another effective treatment of the disease, adjuvant treatment, is defined as the use of systemic therapy for microscopic metastatic disease after surgical resection of the primary tumor. Chemotherapy and antiestrogen therapy are the two major forms of adjuvant treatment, and patients may be given one or both. A meta-analysis conducted by the Early Breast Cancer Trialists Collaborative Group (Mirshahidi, 2004: 25) showed the benefit of adjuvant therapy in premenopausal and postmenopausal women and in women with node-negative and node-positive disease. Breast cancer can affect almost every individual, however there are certain risk factors according to which one woman has more chances for breast cancer diagnosis.   From the statistical point of view, the lifetime risk of any woman getting the disease is about 1:8, however the lifetime risk of dying from breast cancer is lower than 1:28 (Ogden, 2004). General education about the disease, possible risk factors and various screening and detection methods allow women to notice the disease or its signs before giving it a chance to spread.   Simultaneously, education and enhanced awareness of younger generation regarding a breast cancer reveals new opportunities in preventing the disease, its consequences and diminishing lethal cases. References American Cancer Society. (2001). Cancer facts and figures, 2001 (Publication No. 5008.96).   Ã‚  Ã‚   Atlanta: American Cancer Society Hamid R. Mirshahidi, MD Jame Abraham, MD. (2004). Managing early breast    cancer.  Postgraduate Medicine.  Minneapolis: Oct. 116(4), 23-27 Joy Ogden (2004). Understanding Breast Cancer, Wiley, 2004 Diane Hart. (1999).  Diagnosis and treatment of breast cancer. Plastic Surgical Nursing.  Pitman:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fall.19(3): 137-145 Wylie Burke (2005). â€Å"Taking Family History Seriously†, Annals of Internal Medicine.    Philadelphia: 143(5):388-390 Huan B Giap (2004). â€Å"Accelerated breast brachytherapy: an effective and convenient alternative   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   for selected patients with early-stage breast cancer.† Women’s Oncology Review. Boca   Ã‚  Ã‚  Ã‚  Ã‚   Raton: 4(4):251-261 Mary B. Barton, MD (2005) â€Å"Breast cancer screening.†Ã‚  Postgraduate Medicine.  Minneapolis:   Ã‚   Aug 118(2):  27-35 Fletcher S.W, Elmore J.G. (2003). â€Å"Clinical practice. Mammographic screening for breast   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   cancer.† New England Journal of Medicine; 348(17):1672-80 Smith-Bindman R., Chu P.W, Miglioretti D.L., et al. (2003). â€Å"Comparison of screening mammography in the United States and the United Kingdom.† JAMA; 290(16):2129-37 Jemal A, Clegg LX, Ward E, et al.( 2004). Annual report to the nation on the status of cancer,    1975-2001, with a special feature regarding survival. Cancer; 101(1):3-27

Own Labels In The Uk Smoothies Market Marketing Essay

Own Labels In The Uk Smoothies Market Marketing Essay For the purposes of this report a smoothie will be defined as a drink that is made with pure crushed fruit, but which may also include a small amount of fruit juice or purà ©e, yogurt, milk or soymilk, and is smooth in texture (Mintel, 2010). 1.2 The UK Smoothie Market Although the smoothies market in the UK enjoyed a period of exceptionally strong growth of more than 150% between 2005 and 2007, this has now been stalled by the impact of the recent economic recession and consumers switching their loyalty to alternative, cheaper pure fruit drinks. As well as suffering from unfavourable economic conditions, smoothie manufactures have failed to convince UK consumers that the drinks are not full of calories and are not bad for their teeth., despite strong contradictory evidence from the British Nutrition Foundation. The result of all of this is that the smooothies market declined by some 36% between 2007 and 2009 (Mintel Report Sales Brochure, 2010). The brand leader in the smoothie market, Innocent, has largely been responsible for fuelling the growth in the market and despite the general market downturn, it still commands an 80% market share. However, Innocents market share has been boosted, not just by its own performance, but also by the decision taken by PepsiCo to remove its PJs brand in early 2009. PepsiCos rationale for removing the brand was that it enabled it to focus on its best selling Tropicana brand, which added a smoothie to its range in February 2008 (Lewis, 2008). The smoothie market is now showing signs of a fragile recovery and Mintel forecasts that improved economic conditions, together with the increased penetration of the childrens market, will see the smoothies sector returning to growth soon see Figure 1 below (Mintel Report Sales Brochure, 2010). FIGURE 1 Trends and Forecast for Volume Sales of Smoothies, 2005-2015 Total Index % annual change m litres 2005 27 66 +69 2006 52 127 +93 2007 70 171 +35 2008 60 146 -14 2009 45 110 -25 2010 (est) 41 100 -9 2011 (fore) 44 107 +7 2012 (proj) 48 116 +9 2013 (proj) 53 130 +12 2014 (proj) 58 141 +8 2015 (proj) 64 155 +10 2.0 The Importance of Branding in the Smoothies Market With consumers becoming increasingly sophisticated and confident in being able to differentiate between the offerings of various suppliers in a marketplace, the value of a strong brand has never been more critical (Mitchell et al., p.201. 2003). According to Aaker (p.95, 1996), to be successful, brands should offer consumers a value proposition, which constitutes functional, emotional and self- expressive benefits. Branding is critical in the soft drinks market as a whole. For example, Coca-Cola (a stakeholder in Innocent) believes that 96% of its total worth as a business can be attributed to its brand (Knox, 2004). In the smoothies market the brand leader, Innocent, has demonstrated the value of a strong brand. The name Innocent positions the brand as simple, pure and safe thus delivering both functional and emotional benefits within its brand value proposition. There are a number of reasons why branding is critical to success in the smoothies market, namely: Consumers are cynical about manufacturers claims of the health benefits of smoothies. Consumers believe smoothies are too expensive compared to other fruit drinks. Because smoothies are a relatively new product in the market they do not resonate with the 45+ age group which is a potentially significant market segment for smoothies. The distribution of smoothies relies too heavily on the big supermarket chains leaving them open to competition from supermarket own brands. Smoothies brands have largely recognised the value of branding in the marketplace and this is evidenced by a three fold increase in total advertising spend in the sector in 2009/10. The leading brands have built up a lot of brand equity as a result (see Figure 2). However, despite this the leading brands have not been able to rely on their brand reputation and equity to boost sales, rather they have had to discount the price of their products extensively in 2008/9, which may impact negatively on the equity of the brands in the longer term. Figure 2: Personalities of Various Smoothie Brands, May 2010 Benecol Innocent Ellas Kitchen Tropicana Average Base: internet users aged 16+ who have heard of the brand 1,517 1,795 674 1,718 % % % % % Authentic 10 19 10 16 14 Boring 9 2 4 3 4 Cool 6 21 10 16 14 Delicious 9 35 10 28 21 Engaging 5 12 6 8 8 Exciting 4 19 9 11 11 Fun 5 26 12 15 14 Genuine 14 23 12 20 17 Healthy 42 49 19 36 36 Natural 23 43 18 31 29 Refreshing 9 30 11 34 21 Special 9 22 8 11 12 Tired 4 1 3 3 3 Traditional 8 7 8 19 10 Unappealing 11 4 5 4 6 Unhealthy 1 1 2 2 2 Vibrant 4 18 8 13 11 Source: GMI/Mintel 3.0 The Threat from Own Labels in the Smoothies Market The growth of supermarket own label brands is having a big impact on the sale of manufacturer branded, fast-moving, consumer goods (Veloutsou, 2004). Supermarket own label brands are no longer just the lower quality and lower priced alternatives to manufacturer brands that they once were as since the late 1990s they have been offering a genuine quality option for consumers (Burt, 2000). Porters (p.49, 1989), includes the threat from substitute products as one of the five forces in his model of industry competitors see Figure 3 below. FIGURE 3 : Porters Five Forces Model of Industry Competitors : Substitute products, in the form of own labels, pose a significant threat to established brands in the smoothie marketplace. The leading brands, such as Innocent, are suffering from consumers switching to own label smoothie and fruit juice products, in the shorter term, due mainly to price considerations. The extent of this switch is evidenced by the fact that the large supermarkets now dominate the fruit juice drinks market with their own brands (Keynote, 2010). 4.0 The Brand Position of Tropicana in the UK Smoothes Market Best known for its fruit juice products Tropicana launched its smoothie in 2008 supported by a  £4.5 million promotional campaign. Owners PepsiCo intended that the Tropicana smoothie would fill the gap left by its withdrawal of the PJs brand. However, despite the huge investment in promotional support and PepsiCos knowledge of the soft drinks market, Tropicana has failed to deliver. Although it is now the second largest of the manufacturer brands, in terms of market share, it is a long way behind the brand leader, Innocent. Its sales and market share have also taken a nosedive from its peak of 2008 see Figure 4 below. Figure 4 : Trends for Take-home Market Share of Smoothie Brands, 2007-2009 2007 2008 2009 2007-09  £m % share  £m % share  £m % share % point difference Innocent 150 71 120 71 100 80 -33 PJs* 25 12 10 6 na na na Tropicana Smoothies 8 4 15 9 3 2 -63 Ellas Kitchen 1.5 1 2.2 1 2.5 2 67 Sub-total 185 88 147 87 106 84 -43 Others 4 2 5 3 4 3 Own-label 22 10 18 10 16 12 -28 Total 210 100 170 100 125 100 -40 * brand discontinued in late 2008 Despite its poor sales performance in 2009, Tropicana is not a bad performer, in terms of its appeal to consumers, with just over two-thirds of those surveyed by Mintel saying that they liked it and would buy it again. However, most consumers still regard Tropicana as a juice and not a smoothies brand. 5.0 Summary and Conclusions Following a significant period of growth, the smoothies market has declined in the last two years and is only just showing signs of recovery. The market is dominated by Innocent and other brands, such as Tropicana, have failed to establish a meaningful foothold despite massive marketing spends. Brand reputation and equity is key to the success of smooothies and Innocent has successfully established its brand in the consumer psyche. In terms of leveraging its brand then Tropicana has an inherent problem inasmuch as it is still best known as a fruit juice, not a smoothie, brand. It needs, therefore, to build its reputation as a smoothies brand by delivering a value proposition targeted specifically at smoothie drinkers and supported by its brand strength in the juices market. The fact that consumers generally like its smoothie product and would buy it again are a good foundation for future growth. Also, considering the brand personality scores shown in Figure 2, where Tropicana is generally in second place, there are opportunities to build on the brand attributes of authentic, cool delicious fun and genuine, in future promotional activity. The short shelf life of all smoothies makes it difficult for them to penetrate the on-trade. However, smoothies have not really targeted themselves at the impulse purchase consumer and, consequently, this is a potential area of growth as is the largely undeveloped childrens market. -

Sweet Choices Essay -- Business, Dairy Queen, Grandpa McCullough

I. The Beginnings of Dairy Queen The founders of Dairy Queen's famous soft serve ice cream, John Fremont 'Grandpa' McCullough and his son Alex McCullough, originally established the Homemade Ice Cream Company in 1927 in Davenport, Iowa. The father and son duo originally sold an assortment of ice cream products in and around places like Moline and Rock Island, Illinois, and Bettendorf and Davenport, Iowa, until the need to expand in the early 1930's caused the McCullough's to decide to relocate their ice cream mix plant to a former cheese factory in Green River, Illinois. The process the McCullough's used to make ice cream was difficult and complex: Butterfat, milk solids, sweetener, and stabilizer were first combined, then mixed, and finally put into a batch freezer where the combination was chilled, given a specific amount of air (technically called 'overrun'), and flavored. The product was denser and richer than most ice creams, with less overrun. When the temperature reached 23 degrees Fahrenheit, a spigot was opened in the freezer and the soft ice cream flowed into three- gallon containers. The containers were covered with lids, frozen at minus-ten degrees Fahrenheit, and delivered to customers. When an ice cream store was ready to serve the product, the ice cream was put into a dipping cabinet and the temperature increased to five degrees Fahrenheit. (IDQ 1920-40) At the time, ice cream was frozen solid to accommodate manufacturers and store owners when they transferred the ice cream from one location to another location. However, when ice cream is served at such cold temperatures, it causes consumers taste buds to become numb which, subsequently, meant that consumers could not get the full flavor of the ice... ...65 in Canada, 123 in Japan, and over 30 in eight other foreign countries. (IDQ 1970) While the addition of the Peanut Butter Parfait and the Hot Fudge Brownie Delight in the 1980's proved to be very successful, it was the Blizzard that propelled the company to the number one spot in America's treat chain industry. This unique soft serve medley, mixed with fruit, cookies, and candy, sold over 175 million units in its first year alone. (IDQ 1980-90) The company gradually continued domestic and international growth in the early 1990's. Around the U.S., stores began to open in more non-traditional areas such as airports, railroad stations, shopping malls, and even office complexes. Internationally, the company planned to open stores in Western and Eastern Europe while development was started in Thailand, Cyprus, Kuwait, Oman, Taiwan, and Indonesia. (IDQ 1980-90)

The Public Health Campaigns Health And Social Care Essay

Even though the relationship between cervical malignant neoplastic disease and sexual activity has proved by surveies to be near and the function of the HPV virus in the development of cervical malignant neoplastic disease is well-known, the reviewed articles showed that there have n't been emphasized plenty by the public wellness runs ( Waller, McCaffery and Wardle 2004 ) . Specifically in the NHS, the information provided is limited. Some surveies demonstrated that the medical cusps highlight the taking behavioural hazard factors such as the early age of first intercourse, the high figure of sexual spouses or the deficiency of usage of rubbers, nevertheless, the relationship between a sexual transmitted virus and cervical malignant neoplastic disease is n't presented clearly ( Waller, McCaffery and Wardle 2004 ) . Sexual activity of adolescents could be characterized as either a milepost of their development or a field of unsafe behaviour. During pubescence, gender becomes active as adolescents experiment, seeking for ‘sexual individuality ‘ . Merely one article ( [ 13 ] ) refering Greece high spot that to day of the month Greece competes with the highest abortion incidence rates worldwide and sexually transmitted diseases are the most common public wellness job among striplings. The deficiency of information on how to protect themselves for unintended gestation of STIs could be ruinous ( Iliadou and Palaska 2008 ) . Harmonizing to this survey, sexual instruction is limited and unsatisfactory among striplings in Greece because conservative positions claim that sexual wellness instruction shows new patterns to the immature people which otherwise they would n't follow. Specifically the chief beginnings of information on contraceptive method are friends ( 66 % ) , household ( 60 % ) a nd books or magazines ( 59 % ) whereas the wellness professional apply merely the 3.3 % of the replies ( Iliadou and Palaska 2008 ) . Contrary to the immature Greek population, research workers examined striplings of other states such as Denmark and they concluded that they have equal cognition on how to protect themselves while adult females and work forces are considered every bit responsible for the transmittal of STIs ( Mortensen 2010 ) . In add-on, most surprising is that besides the UK provides limited cognition on the STIs and HPV infection in both work forces and adult females. Five of the surveies ( [ 20 ] , [ 30 ] , [ 31 ] , [ 32 ] , [ 33 ] ) provided studies which proved that 67 % of the people responded that ‘many sexual spouses ‘ is a major cause of cervical malignant neoplastic disease whereas merely 31 % replied ‘viruses or infection ‘ . Merely 1 % of the respondents answered that HPV virus is a causal factor of cervical malignant neoplastic disease ( Waller, McCaffery and Wardle 2004 ) . The same surveies demonstrated that the form of cognition seems to divert across different age groups. For illustration, adult females of 55-64 old ages old are most likely to cognize hazard factors such as the sexual activity and holding many sexual spouses. On the other manus, younger adult females of 16-24 old ages old and people holding hapless instruction showed the lowest consciousness of the hazard factors ( Waller, McCaffery and Wardle 2004 ) ( Wardle, et Al. 2001 ) . This study raises the inquiry on the cognition British adult females have, sing the sexual behaviour. Furthermore, the overall cognition on sexually transmitted infections ( STI ) is surprisingly low among pupils. British female pupils were familiar with the smear trial as a preventative cervical malignant neoplastic disease testing step and they replied that they had ne'er considered themselves to be examined but they expressed an involvement in the HPV vaccinum. On the other manus, work forces were n't certain what smear trial is ( Martin, et Al. 2011 ) . Hence, what is revealed is that the recent high cervical malignant neoplastic disease incidence rates are the result of a wellness instruction system where the cognition of the sexual behaviour is limited and it is n't concentrated on the self-management and the subject of the organic structure. All these findings, in add-on to the 14 % increased incidence rates in the last four old ages ( Cancer Research UK, 2012 ) demonstrate that the current wellness instruction peculiarly in school-based undertakings in the UK is hapless and one-sided. It focuses largely on the unintended gestation and contributes to the position that sexual wellness is merely adult female ‘s duty. These surveies ( [ 30 ] , [ 32 ] , [ 33 ] ) show that school based programmes in the UK fail to understand that betterment of misbehaviour is required to set up self-discipline. Alternatively, these school-based programmes should intent to increase the cognition of the adolescences to supervise themselves, produce the consciousness of the hazard factors and make the sense of personal duty in take parting on a regular basis in the showing trials. Hence, wellness instruction would finally make adept disciplined organic structures. This manner, the organic structure becomes cardinal. The construct of bio-po wer is placed to exert non merely the organic structure but besides the psyche. For that ground, there was ever been a argument on whether the UK should present unfastened treatments about sex in a school-based programme and educate adolescents on proper sexual behaviour and their engagement to testing trials in order to cut down the sexually familial infections ( Martin, et Al. 2011 ) . Overall, it is dismaying that most people in Britain consider household medical history as most noteworthy factor for cervical malignant neoplastic disease than the infection by STIs ( Waller, McCaffery and Wardle 2004 ) . However, acceptance and execution of wellness instruction programmes outside school, has been a topic of research. Contrary to what Nettleton claims there is besides the belief provided chiefly by Annemarie Mol that wellness instruction of public wellness is n't adequate to do people move rationally and give up unhealthy life styles. Public wellness runs are accused for being really general and that they address the full population without taking into consideration the differences among people ‘s wellness position and the stipulations for disease. Every educational run focuses on the population as a entire and as all being equal and they do n't acknowledge that when the educational programmes address the whole population, there is a portion of it, that ca n't hold entree to the healthy life style they suggest and people do n't see themselves reflecting in this state of affairs ( Mol 2008 ) . Furthermore, gender is a sensitive field that most adult females feel uncomfortable and diffident to discourse about publically. Any public statement that emphasizes on the nexus between cervical malignant neoplastic disease, sexual activity and smear trial, sounds to be about the adult female ‘s ‘ ain gender ( Braun and Gavey 1999 ) . This is the ground why the wellness instruction even in public wellness runs should be targeted to specific age groups. School is a promising manner. Harmonizing to the undermentioned surveies ( [ 20 ] , [ 30 ] , [ 31 ] ) school is the lone establishment in our society where many immature people attend before their first intercourse. Given proper and sufficient wellness instruction, it is cardinal that the self-management of the adolescences is improved and the informed pick is activated. Health instruction finally creates to the adult females the sense of power and subject on their ain organic structure. Self-discipline is considered as a moral behaviour which is motivated by intrinsic factors. The school-based programmes aim to better these factors and make a sense of cognizing ego and lead to active agents of the society where people control themselves unconsciously ; that is, school- based programmes create what Foucault has defined as docile organic structures. Harmonizing to su rveies conducted in the '90s and 2000, there is no grounds that sexual instruction increases the sexual activity. Alternatively, the sexual instruction specifically in school-based programmes delays the first intercourse, increases the usage of prophylactic methods and reduces the figure of sexual spouses ( Kirby, et Al. 1994 ) ( Dolan Mullen, et Al. 1995 ) ( Iliadou and Palaska 2008 ) . Most significantly, through the wellness instruction course of study there were important positive consequences sing the decrease of unhealthy wonts ( Glanz, Rimer and Viswanath 2008 ) ( Dolan Mullen, et Al. 1995 ) such as smoke, and a important addition in the inoculation rates. In add-on, in the 1980s research surveies was found out that among simple and secondary school kids, wellness instruction really improved kids ‘s wellness attitude and behaviour ( Dolan Mullen, et Al. 1995 ) . Therefore, it is a great chance to turn to wellness instruction programmes particularly sing the decrease of hazardous sexual behaviour ( Kirby, et Al. 1994 ) and the regular engagement in diagnostic trials because most HPV instances are reported in immature ages of 20-24 old ages old. There are many ways to believe that public policy can forbid hazardous activities and advance healthy manner of life. Recreation countries and rigorous nutrient statute law are some public intercessions Mol suggests through which, people can switch into rational mundane wonts ( Mol 2008 ) . Information runs on the HPV inoculation is another 1. Some articles consider Denmark as a important illustration that makes a important attempt since the debut of the HPV vaccinum in 2006, to educate the female population with HPV information runs. These runs are concentrated on the safety, the cost, the efficiency and possible side effects of the vaccinums ( Mortensen 2010 ) . Besides, in the same model, the two vaccinum makers organized a media-based run meaning to inform the female population on the benefits of the inoculation ( Mortensen 2010 ) . The engagement of adult females in these events can increase their cognition on the disease and the possible hazard factors and they can do informed picks on showing or inoculation. Not surprisingly, in most of the developed states the cervical malignant neoplastic disease testing system is advanced, nevertheless as surveies show, adult females still develop cervical malignant neoplastic disease ( Bosh and Harper 2006 ) . So, primary bar has a double function ; in the first topographic point, the end of the wellness instruction is to supply information through a non-threatening, easy and accessible manner and raise the consciousness of persons about organic structure care and lifestyle alteration to forestall disease through assorted programmes. Through nonsubjective and progressive information, people can go rational histrions for them and they can acknowledge easy the hazard factors and the dangers of specific activities. For illustration, research analyzing the attitude of adult females and parents for the HPV vaccinum demonstrated that given the right information on the safety and efficaciousness of the vaccinum, they promote its usage ( Raffle, 2007 ) ( Bun n 2008 ) . Hence, a wide and complete educational programme is indispensable to trip an informed pick. Most of the articles pointed out that it is cardinal that adult females have the ability to do their ain wellness picks. Additionally, another end of the wellness instruction is to stress the personal duty for wellness and promote the engagement of adult females on wellness services ( Scambler 2005 ) . Women should experience that go toing the cervical malignant neoplastic disease testing scrutinies is a personal determination. In Western societies, people are an ideal illustration of docile organic structures as they are encouraged to take attention of their organic structure through preventative interventions and they are induced to command their wellness. Namely, protection of their organic structures is a portion of their duty as being members of the society ( Braun and Gavey 1999 ) ( Petersen and Lupton 2000 ) . As Mol agrees, it is better to promote people to take part in suc h intercessions instead than compel them ( Mol 2008 ) . No power system has of all time survived with the fright and coercion as the lone arms.

Shia and Sunni Realms

Shia and Sunni Realms Introduction Islam is the second largest religion in the world in terms of the population as well as global spread. Prophet Muhammad started the religion in the year 610 CE after receiving a revelation through Gabriel who delivered a message to him from God. Islam believers and followers are referred to as Muslims.Advertising We will write a custom essay sample on Shia and Sunni Realms specifically for you for only $16.05 $11/page Learn More The Quran is their holy book that acts as a guide for all Muslims as it contains the message from Prophet Muhammad. It guides Muslims on how to live and or conduct their lives religiously. Blanchard (2009, 2) indicates that several Muslim groups have emerged. The groups are defined by their beliefs and practices through their interpretation of the Quran. Among them are the Shia, the Sunnis, Sufism, Ahmadiya, Ibadi, and Yazdanism amongst others. The paper focuses on the Sunni and Shia groups, which are the largest in the world of Muslims, in an effort to find out their defining factors in terms of development, beliefs and traditions, and their significant followers amongst other parameters. Development of the Shia The Shia group of Muslims is the second largest group after the Sunnis. It constitutes about 10-20% of the whole Muslim population in the world. The development of the Shia community started immediately the prophet died due to the different schools of thought adopted by leaders who were around the prophet. This difference was brought about by a succession in terms of who should succeed the prophet in addition to how it should be done. In fact, the prophet had died without clearly indicating how the succession would happen. Therefore, the leading clerics around him took upon themselves to define what the prophet’s succession would have meant thus leading to the emergence of the two groups. Shomali (2003) postulates that the Shia group was guided by the belief that the prophet had app ointed his caliph through divine messages that he had given his followers when he was alive. This revelation was simply an interpretation of the messages he had left behind, which was contrary to what the Sunni group believed. The Shia group is guided by the belief that the Muslim nation’s leadership is a prerogative of God who should be the sole appointer of their leader. This teaching led this group to follow Ali ibn Abi Talib who was Prophet Mohammad’s son in-law.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Development of the Sunni The development of the Sunni can be traced back to the time when the prophet Muhammad died. There was a need to appoint a successor in his place. The Sunni can be described as the largest branch of Islam making up 75-90% of the Muslim population in approximation. The emergence of the Sunni group came about the same time as the Shia g roup. The two can be described as the original groups of Islam immediately after the demise of the prophet. Elshamsy (2008) states that the Sunni came about due to the belief that the appointment of the caliphate was a prerogative of the people and that the first four caliphs were supposed to be the successors of the prophet because he had not appointed a successor nor defined the succession procedure to his followers at the time of his death. The Sunnis therefore believe that a caliph should be chosen by the community and can be anyone as long as he or she is righteous as per the Quran teachings. They therefore do not believe that only the descendants of the prophet should lead the Muslim community. Beliefs and Traditions of the Shia The Shias just like all other Muslims believe that Prophet Mohammad was God’s last prophet and that he was sent by Allah as a messenger to the people to spread Islam. The Shia people believe in the hadith, which are defined as the sayings of the prophet and his aides, which usually form part of the Quran. The Shias believe in the five pillars of Islam, which are Shahada, Salat, Zakat, Saum, and Hajji. These five tenets are the guiding principles that all Muslims should follow for them to attain holiness. Other than the Quran, the Shia derive their teachings and practices from the Sunna, which are the customs and practices done by the prophet ranging from the qiyas, which are analogies to the Ijma, which can be described as a consensus, not ignoring the ijtihad, which is a given individual’s reasoning as Barzegar (2008, 88) reveals. The Shia group believes that the leadership of Islam should be God appointed since He (God) appointed the prophet and that it should follow the prophet’s bloodline. The group also holds that the mujtahids, who are spiritual people, took over the leadership of faith and community when the Imams who were offsprings of Ali ended and that the heads have the mandate to construe lawful, supernatural, and holy knowledge to the community. The Shia group views and commemorates Ashura, which is the tenth day of the month Muharram according to the Islamic calendar according to Fibiger (2010, 32). This day marks the time when Hussein who was Ali’s youngest son was killed by Sunni forces in Karbala Iraq.Advertising We will write a custom essay sample on Shia and Sunni Realms specifically for you for only $16.05 $11/page Learn More Thus, it observes the day by self-flagellation. Hussein was killed in the year 680 by Sunni forces. The Shia group is strongly guided by the doctrine of the imamate. It centers most of its beliefs and teachings on Ali. According to it, the Imam is sinless and infallible and a source of religious absolute. Beliefs and Traditions of the Sunni Just like the Shia, the Sunni came about due to the succession debate within the Muslim society. The Sunnis suppose that the religious head should be chosen through consent of the community and not simply from the bloodline of the prophet. They believe that the prophet Muhammad was a messenger sent by God. They believe in the hadith and the teachings of the Quran. Just like the Shia, the Sunni believe and practice the five pillars of Islam, which are Shahada, Salat, Zakat, Saum, and Hajj. Shias’ teachings are based on the Quran, the Sunna, the hadith, the qiyas, the Ijma, and Ijtihad. The Sunnis never bestow the status of the prophet to their leaders, as they believe that the last person to have the status was the prophet himself. The Sunnis do not have a strict and complicated religious hierarchy. They allow laypersons to lead prayers at the mosque. The practice is only restricted to religious leaders under the Shia group. The Sunnis have several permissible institutions that provide jurisprudence when it comes to the construal of legal issues. The four are Hanfi, founded by Abu Hanifa, Maliki, founded by Malik ibn Anas, Shafi founded by Muhammad ibn Idris al-Shafi, and the Hanbali, which was founded by Ahmad Hanbal. These legal schools are prevalent in specific regions of the world, which have chosen to use them as Blanchard (2009, 3) points out. Within the Sunni group, there is a movement called Wahabi, which can be described as purist that interprets the Quran in a fundamentalist way. The Sunni group believes that they are the original group and that their interpretation of the Quran is the correct one. Under the Sunni group, the Imams have a big responsibility when it comes to matters of birth, marriage, and death. They are viewed as the leaders of the religion. Leaders and Significant Followers of Shia The Shia can be described as the most fragmented group in the Muslim nation because of the different factions it has among its followers. The Shia group follows Ali who was Muhammad’s cousin as well as the son in law with the belief that Muslim leadership is God appointed. The Shia group has most of its followers in Iraq, Iran, Yemen, central Asia, and Southern Asia. The Shia group is divided into different groups with two major ones coming out prominently.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More As Shomali (2003) explains, there is the twelver Shiism that believes in the line of twelve imams who are descendants from Ali whose appointments were divine from birth. The twelve Shia leaders are Ali ibn Abu Talib, Hassan ibn Ali, Husayn ibn Ali, Ali ibn Husayn, Muhammad ibn Ali, Jafar ibn Muhammad, Musa ibn Jafar, Ali ibn Musa, Muhammad ibn Ali, Ali ibn Muhammad, Hassan ibn Ali, and Muhammad ibn Alhassan. All of these leaders were assassinated. They existed at different lines with all of them being descendants of Ali. Leaders and Significant Followers of the Sunni The Sunnis believe in the first four Caliphs after the demise of the prophet. The Sunni subscribe to four schools of Jurisprudence brought about by the four leaders at different times. These schools of jurisprudence have been spread across the Sunni followers across the world with people in specific areas subscribing to specific schools of thought. Fibiger (2010, 34) lists four scholars that the Sunnis look up to. They include Abu Hanifa (d. 767 AD) whose jurisprudence is called the Hanafi having followers in Bangladesh, turkey, the Balkans, Iraq, Lebanon, Syria, Afghanistan, Jordan, Central Asia and India. The other scholar is Malik ibn Anas (d. 795 AD) whose followers call themselves the Maliki group. They are mostly found in Bahrain, Kuwait, North Africa, and Mauritania. Muhammad ibn Idris al-Shafi’s (d. 819 AD) school of jurisprudence is called Shafi group and is prevalent in Malaysia, Egypt, Somalia, Sudan, parts of Yeme,n and Ethiopia. Ahamad Hanbali (d. 855) has Hanbali as his school of jurisprudence. He has followers in the following parts of the world who subscribe to his views and thoughts: Qatar, Saudi Arabia, the United Arabs Emirates, and Oman. Ground Breaking Events of the Shia Groundbreaking events of the Shia Muslims can be traced back to the day the prophet Mohamed was born. This period was in earnest the start of Islam as a religion, which would later on lead to the develo pment of the Shia group. The death of Muhammad in the year 632 AD led to succession events with the majority siding with Abu Bakr while the minority sided with Ali only for the group to secure the name Shiat Ali. During this period, the once unified Muslim nation became divided thus giving birth to the Shia and Sunni. Fibiger (2010) states that the killing of Husain who was Ali’s youngest son and a third successor after Ali led to the remembrance of the day by celebrating the day of Ashura when he was killed. This experience further aligned the Shia Muslims towards having their identity in the leadership of Prophet Muhammad’s lineage thus strengthening the Shia group. Ground Breaking Events of the Sunni The groundbreaking events for the Sunni following can be ascribed to the birth of the prophet who later on led the Muslim world. All Muslims celebrate the birth of the prophet because it was the first step to the birth of Islam. The demise of the forecaster led to the s eparation of the Muslim world between the two groups under scrutiny. From this point, the Sunnis were able to define their principles and beliefs. Before the death of the prophet, the Muslims were one group under the leadership of the prophet. According to Sunni News (2009), the Sunni also celebrate the Ashura but not with the same reasons as the Shia but rather as instructions from the prophet who observed the day by fasting. Generally, very few Sunni events can be described as specifically belonging to the Sunnis because most of the days they celebrate are also common with the Shia. Where the Shia Stand Today The Shia group remains small in terms of followership compared to the Sunni. The Shia group is concentrated in specific countries. Their interpretation of the Quran has been criticized as being manipulative to fit their own theories. Nevertheless, the Shia group remains a big force to reckon within the Muslim world because they form almost a quarter of the Muslim population. The Shia Muslims continue to be persecuted in countries where there is the majority of Sunnis. The situation has led to what can be described as an intra-religious war between the two groups. The current structure of the Shia continues to be led by Imams who are regarded as their spiritual leaders. Although they have had splits, the different Shia groups have minor differences that tend to define their existence. For instance, the seveners and the twelvers are the major Shia groups in existence. The groups are divided along diverse schools of thought about the lineage of Imams to follow. As Barzegar (2008) states, some of the Shias hadiths differ from those of the Sunnis. In fact, they include some imams that are not recognized by the Sunni. The Shias just like other religious groups has an expansionist agenda of converting more followers into its group. Where the Sunni Stand Today The Sunnis comprise the largest Muslim group in the world with a 75-90% followership in the whole Musl im nation. Their spread in the world is also the largest due to its popularity. Blanchard (2009, 2) finds that the Sunnis have an organized leadership in the countries where they exist with the highest honor being bestowed on the most learned leader in religious matters. They can be found in countries like Iran where the Ayatollah wields so much influence in both spiritual and political matters. The Sunnis view the Shia people as a group that is out to distort Islamic teachings for selfish reasons by taking every opportunity to fight them. The Sunnis continue to popularize Islam wherever they are by starting community projects that help the community with the aim of winning more converts by generally performing their religious duty as per the Quran. Bibliography Barzegar, Kayhan. â€Å"Iran Shiite Cresent: Myths and Realities.† Brown Journal of World  Affairs 15, no. 1 (2008): 87-99. Blanchard, Christopher. Islam: Sunnis and Shiites. London: Congressional Research Service, 2009. Elshamsy, Ahmad. â€Å"The first Shafii. The Traditionalist Legal Thought of Abu Yaqub alBuwayt.† Islamic Law Society 14, no. 3 (2007): 301-341. Fibiger, Thomas. â€Å"Ashura in Bahrain.† Social Analyst 54, no. 3 (2010): 29-46. Shomali, Muhammad. â€Å"Shia Islam: Origins, Faith and Practices.† Last modified June 20, 2003. http://shiabook.blogspot.com/2010/09/blog-post_3293.html Sunni News. â€Å"Sunni Muslims Look at Ashura as good.† Web.

Benefits from Drinking Milk Essays

Benefits from Drinking Milk Essays Benefits from Drinking Milk Essay Benefits from Drinking Milk Essay This slogan was part of an ad campaign started in 1993 up until February of this year to encourage more and more people to drink cows milk 2. For thousands of years, people have been drinking milk, and its become a sat pale in many of our diets and meals. A. For years weve poured milk into our cereal and poured glasses of milk to accompany our cookies and ores. B. Theres no denying the fact that drinking milk CAN be beneficial for your health , but recent studies have revealed that milk is not as great and healthy as this a d campaign has led people to believe. 3. Im not here to say that all dairy products should be eliminated. Milk, yogurt, a ND cheese can be very healthy when eaten in moderation, but Im here today to t ell you why you may want to cut milk from your diet if you havent already. Body 1. Milk IS nutritious and can be healthy when drunk in moderation. A. A glass of milk contains calcium, protein, Vitamin A, Vitamin D, and many the r nutrients. One of the problems is that a glass of milk also contains pus cells, feces, and n acidic animal protein that increases calcium loss from our bones, but more on that later. Milk also contains bioengineering hormones, antibiotics, and pesticides, all of which are bad for not only us but also the environment. 2. Im sure that some of you here have probably been advised as a child to drink plenty of milk to build strong bones, and to prevent osteoporosis, which is a disease that causes bones to become weak and brittle, in the future. A. A glass of milk has 300 MGM of calcium, which means that its ideal for preventing osteoporosis, right? B. Well according to the Harvard School of Public Health, the answer is no. . Amy Llano PhD, who is the nutrition director for the Physicians Committee f or Responsible Medicine states that the countries with the highest rates of osteoporosis are the ones where people drink the most milk and have the MO SST calcium in their diets. D. The 1 2 year long Harvard Nurses Health Study discovered that those who consumed the most calcium from dairy foods broke more bones than those who rarely drank milk. . According to the American Journal of Epidemiology, consumption of dairy products was associated with an increased risk of hip fracture at an old age. The irony is that the animal protein in milk causes our bodies pH levels to become more acidic, which means that when we ingest milk, calcium is drawn out from our bones to neutralize the effects of this animal protein, and this in turn depl etes the calcium in our bones. In short, the calcium that our bones need to stay strong and healthy is used to cancel out the acidifying effects of milk. 1. Once it leaves the bones, it exits the body through urine, and the net result is a calcium deficit. 3. Research has also shown that milk increases the risk of cancer in men. A. A Harvard study has discovered that men who drank two or more glasses of ilk a day were almost twice as likely to develop prostate cancer as opposed t o those who did not drink milk at all. 4. Cows milk is the perfect drink. If you were a calf. A. Cows milk is perfectly suited for a calf and is capable of turning a pound calf into a pounded cow in just one year. Humans are the only creatures on earth who drink milk past infancy, and the only ones who drink the milk off different creature. i. The truth is that humans arent meant to drink cows milk. 1. 65% of the worlds population is lactose intolerant, and 90% Of East Asian people are lactose intolerant. Milk is generally unhealthy in and of itself . In 2010, research in the Journal of the American Academy of Dermatology has found that there is an association between dairy consumption and acne, and some dermatologists advise their patients to limit their dairy intake 2. Milk is referred to as liquid red meat due to the fact that its very high in saturated fat, which is associated with increased rates of heart attacks. 3. Cow milk has three times more protein than human milk, which creates disturbances in our metabolisms. A. These disturbances have detrimental consequences to the health of our bones. There are many better, healthier ways to obtain the nutrients that milk offers without the downsides. 1. Milk substitutes include almond, soy, rice, coconut and hemp milks, which can be obtained at most supermarkets. . Yogurt is healthy to eat and is much healthier than milk and you wont have to deal with any of these adverse consequences. 3. You can get plenty of calcium and nutrients from vegetables and nuts, and you wont get the gastrointestinal problems that come with drinking too much milk. Conclusion 1. All in all, while milk does have its benefits, the disadvantages outweigh the advantages. Adjust does not make any sense to continue drinking milk when there are man other healthier alternatives.